how to get your blog in the news and what to do once you’re there–part 2

How to pitch to media outlets  for bloggers


This post is Part 2 in a 3-part series on “How to Get Your Blog On the News and What to Do Once You’re There.” Two weeks ago I posted tips on sending a pitch letter to local media outlets based on the presentation that Jennifer Chidester of Modern PR and I gave at the last Bloggy Boot Camp + Women Get Social Conference, and today I’m providing tips on what to do once you’ve booked the gig.



1. Show up early! Since it’s live TV, anything can happen, and the producer will appreciate you if you can go on early if their schedule gets out of whack.

2. Ask all of your questions ahead of time in an email. The morning of is not the time to ask questions.


  • Which anchor will be doing the segment with me?
  • Do you know you approximate length of the segment (this will help you know how much info to prepare)?
  • Who should I check in with when I arrive?
  • What will be the text in my “lower third.” Clarify with them what you want to read on the screen below you. They probably won’t use your url, but you can have your full name or your blog name or your Twitter handle so decide ahead of time. This is where they can “scratch your back” so be sure you put in your two cents.

3. Be prepared. Rehearse what you’re going to say and time yourself. Practice speaking slowly. On-set jitters invariably cause us to speak too quickly so just remember to breath and take your time.

4. Show up camera ready. Some outlets might have a stylist on set, but more times than not, you’re on your own so show up with your hair and make-up done and bring some hair spray, lipstick and powder for touch ups before you go on.

5. Select the right wardrobe for you and try it on before you wear it on the day. Practice both sitting (in different types of chairs) and moving around in the outfit since you might not know what you’ll be doing in the segment. practice sitting on varying heights of chairs—you might be standing on bar stools or a couch or a standard table chair.


  • No patterns
  • No logos
  • Bright, solid colors always look good on camera
  • No white and limit the black
  • Definitely mascara & blush & lipstick, even if you’re a non-make-up kind of gal usually
  • Accessories are fine as long as they’re not too clunky and they don’t make a lot of noise
  • Having a belt or some place to attach the mic pac is always a good idea (but not necessary since they can hook it to your bra).

6. Know where to look. Look at the anchor who is interviewing you and rarely look into the camera, except for the beginning and end of the segment.

NOTE: Every once in awhile, the anchor will need to tune you out in order to listen to her earpiece, which means she will not at all be paying attention to you at all while you are talking. Try not to be thrown and just keep carrying on as if it’s a normal conversation.


Hope some of these tips help you if you are preparing for an on-camera appearance. Stay tuned next week for tips on follow-up with your media contact after a gig and what to expect in the way of payment.

In the meantime, you can get a kick out of this video of me trying to be like Vanna White during a teaser and accidentally dropping what I’m holding. Gotta love live TV!


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